Newsletter Contents:
Getting the Right Design,
Getting the Design Right

The latest issue of Altair Engineering's Concept to Reality published "Getting the Right Design, Getting the Design Right," an article describing four ways 
that we can enhance the entire product development cycle by
1) finding pathways to winning designs earlier in the process,
2) improving collaboration between industrial design and engineering, 3) considering efficient forms starting from
the early concept phase, and
4) effectively visualizing and validating design concepts.
Click here to freely download
the article. Concept to Reality is published bi-annually for Altair Engineering, Inc. by Penton Custom Media
and focuses on cutting-edge design development, innovative product strategy, and global process automation issues.
"Getting the Right Design, Getting the Design Right" was also presented at Altair's annual European HyperWorks Technology Conference Series in Versailles held October 27-29, 2010. The event attracted more than 500 attendees from 275 companies.
Floating Shapes
One of the latest projects developed by designers Paolo De Lucchi and Emanuele Rodella is certainly an interesting one, from both the design and the modeling point of view.
Modeling a complex object can be challenging but modeling something that, in some way, has no concrete shape - like a cloud - is even more challenging.
In order to develop a shape like one of the new Nèfos lighting systems (pictures below), it was essential to be able to modify the design while trying to achieve the desired result, a shape that could realistically resemble a soft and floating cloud.

Thanks to solidThinking's Construction History, and how it handles parameter and control points editing, the result was great.


"The challenge was to create the model in a way that could allow us to handle any further variation that would have been required for aesthetical reasons," said Emanuele Rodella. "We wanted to achieve the same shape control you have with a sculpture, especially for evaluating the whole shape while adjusting each single concave or convex area. I found a method to create a grid shaped structure that gave me the total control over the result, and each piece was dynamically connected to each other through solidThinking's ConstructionTree. The modeling quality was noticeable, resulting in a smooth and sinuous model. solidThinking helped us a lot to realize this project." 
Nèfos is manufactured by Myyour and will be developed in four sizes and variants.
On the right,
industrial designer
Emanuele Rodella studies
the new product.
solidThinking Inspired for Architecture
solidThinking Inspired and its unique morphogenesis form-generation technology can provide great inspiration to architects just like it does
for product designers.
The pictures below illustrate how starting from a very simple design space (represented in orange) and defining the environmental conditions (loads and forces), can yield inspiring inputs for new designs, in this case for a bridge.



A preview of the upcoming new solidThinking Inspired release was offered to a large architectural audience during the recent Acadia 2010 conference in New York, October 21 to 24. The software was positively received, having been described as “provocative” and “user friendly” by attendees.
solidThinking at the Inno Design Tech Expo in Hong Kong
December 2-4, 2010
solidThinking will exhibit at the HKTDC Inno Design Tech Expo in Hong Kong. The HKTDC Inno Design Tech Expo (IDT Expo) is a one-stop platform where visitors from different industries can explore the latest commercial design, brand strategies, applied technology, and related consultancy services. This exhibition is part of the Business of Design Week (BODW), an annual event which brings the best of the global design world to Hong Kong.
Come and meet us at Booth 1AF11/13 in the Trade Hall, Innovation and Applied Technology Pavillion.
Location:
Hong Kong Convention& Exhibiton Centre
1 Expo Drive, Wanchai, Hong Kong, China
When: December 2-4, 2010
For more information, send an e-mail to: info@solidthinking.com
Register for the next solidThinking Webinars
Register for FREE attendance to the next Introduction to solidThinking webinars -- live training sessions that introduce the concepts and tools
of solidThinking.
Duration: 1 hour.
December 7, 2010 – 10:00 AM EDT (Eastern Daylight Time)
December 21, 2010 – 10:00 AM EDT (Eastern Daylight Time)
Tell us what you'd like to see or read about in future newsletters.
Email us at newsletter@solidthinking.com. Thanks!

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