Tradition meets the avant-garde
Download the customer story
Novellini was founded in the 1970s as a small
artisanal company, specializing in the production
of wrought iron and aluminum door and window frames.
In the 1980s, Novellini grew and expanded to the
European market, increasing its production of shower enclosures and mosquito screens.
Over the years, Novellini enlarged its product
assortment and began to make wellness products
such as whirlpools, complete enclosures, equipped
shower panels, shower pans and towel radiators.
More recently, Novellini created the high-range
collection called ‘Elysium’. This new product line
merges a contemporary and essential design with
the echo of the Italian artisan masters of decorative arts
Today, the Novellini Group is a pacesetter in Europe, offering a complete range of products and producing special, made-to-measure solutions for the
contract industry. Integration and automation are
the two key-words that mark out the production
cycle of the company: the whole production process takes place inside the Novellini production
Novellini has been using solidThinking in several
of its production departments since 2003 to meet a wide range of needs.
Creation and development of product lines
Behind any Novellini product there is a Total
Quality philosophy which involves design research,
requirements analysis and industrial planning.
With annual production of more than 1.3 million
units, including shower enclosures, multipurpose
shower units and whirlpool bathtubs, Novellini
needs to continuously upgrade its product lines,
which are distinguished by superior construction quality and design.
Silvano Cuzzi, head of the Design Division at Novellini, explains: “By taking advantage of the features
of solidThinking and the ability to explore a virtually infinite number of design alternatives, our
division has conceived many new ideas to submit
to management for a wide range of product types.
We prepare the design proposals, whether these
are shower enclosures, sauna units, or bathtubs, without setting excessive creative limits."
“Obviously, these initial ideas are largely introduced using photorealistic rendering. In this phase,
execution speed and the variety of the proposals
to submit to management are very important to us.
Commercial needs often come with extremely fast
timelines,” continues Cuzzi. “After management
makes its decision, I take the next step to refine
the design, while keeping in mind the target market of the product and production needs. Novellini
proposes several types of products in the medium range market and now, with the new Elysium line,
in the high-end market as well.
“At this point, when the models are ready to move
forward to the technical office for engineering and
creation of the working models,” explains Cuzzi,
“the sales office can already begin to introduce
the new products to our customers, using high quality, photorealistic rendering executed with solidThinking software."
“The Construction Tree feature is essential not
only during the study and exploration of the different style alternatives, but also when dialogue
with the customer requires changes to be made to
the original design.
The ability to do so
rapidly and with
minimal effort is a
advantage for the company."
Novellini also uses solidThinking to develop the
assembly instructions for the various product lines.
Andrea Zavattini, graphic artist, explains: “Thanks
to the high quality of the interactive model display,
I can quickly find the most effective angles for the
technical representation of the models in our catalogues and in the assembly instructions. This
procedure speeds up the entire process of document creation. I use sketch rendering to create the
images that only require a few minor tweaks with vector-based drawing software."
"Without solidThinking" continued Zavattini, "it would take me at least four times as long as it does
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