TROY, Mich. – Nov. 26, 2008 – Leading industrial design/styling software company solidThinking, Inc. (www.solidthinking.com
) announced today it will present its latest 7.6 version software at EuroMold 2008, Dec. 3-6 at the Exhibition Fair Ground in Frankfurt, Germany. More than 61,000 designers and engineers in attendance, representing more than 85 nations will have the opportunity to participate in live demonstrations of solidThinking 7.6 at booth B118, Halle 6.0, and experience firsthand the software’s features, which are created to better allow product designers rapidly capture, explore and visualize their ideas.
“EuroMold is recognized as the international meeting point of the industrial sector, so we are eager to display solidThinking’s extensive capabilities to attendees, who can directly benefit from the software’s intuitive design and high-quality imaging,” said Alessandro (Alex) Mazzardo, vice president of product strategy and marketing. “solidThinking’s state-of-the-art rendering capabilities, visual effects and easy-to-use tools invite and empower designers to explore more creative possibilities during the design process, in less time.”
solidThinking is the dominant tool for Italian design firms and industrial designers for products ranging from jewelry and electronic devices to furniture and yachts. Version 7.6 offers an updated rendering engine, a streamlined user interface, rich photorealistic content functionality and a number of other enhancements tailored to fit the needs of designers.
“Members of the international design community will continue to work closely together to pioneer fresh and creative design solutions,” said Mazzardo, who started solidThinking in 1991 with his brother Mario Mazzardo, solidThinking’s vice president of product strategy and management. “We are excited to offer a solution to international teams who seek to reduce the number of physical prototypes and design reinterpretations between designers and engineers. This increased efficiency will boost productivity and improve product value.”
The global rollout of solidThinking 7.6 follows the recent acquisition of the company’s assets by Michigan-based Altair Engineering, Inc. (www.altair.com
). A leading global technology provider, Altair is providing solidThinking with demonstrated experience in developing sales channels and support expertise to increase the software’s adoption across numerous business sectors and geographies. This added reseller channel reach will give designers from across the globe even greater access to the design software. In fact, solidThinking recently signed Troy, Mich.-based FISHER/UNITECH (www.funtech.com
), a leading product development technology firm, as a value-added reseller (VAR) to promote, sell and support solidThinking and its portfolio of features to the industrial design community. In addition, solidThinking 7.6 has been added to Altair’s HyperWorks Enabled Community (HWEC) (www.hyperworkscommunity.com
), which makes the software available to industrial design users at existing HyperWorks customers worldwide.
solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Designers use solidThinking software to create photorealistic 3D virtual prototypes of products across the design arena, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich.-based Altair Engineering, Inc. (
). Altair Engineering is privately held and employs more than 1,300 in North America, South America, Europe and Asia/Pacific.
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