Innovation, Essentiality and Elegance
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Pininfarina Extra was set up in 1986 out of a desire
to bring Pininfarina design into sectors other than
the automotive industry, the roots of its identity
lie in the cultural and industrial experience it has
gained throughout the eighty years the Pininfarina Group has been in the car manufacturing business
For Pininfarina Extra, industrial design means
using the most advanced aspects of scientific and
engineering research, in combination with the
aesthetic dimension that we see in everyday products.
Man and his needs are set at the centre of a design philosophy whose cornerstone is an elegant,
Pininfarina Extra designers must be capable of
comprehending the continuous evolution of modern life, interpreting different cultures and social
paradigms, and it is for this reason that Pininfarina
Extra employs an international team where italian
designers work alongside designers from the rest of the world.
The Pininfarina Extra process
The Pininfarina Extra design process starts off with
the research and analysis phase, which aims to
define user needs and the target market, identify
the competition and the available resources and
technology, and above all to study the identity of the client depth.
Then it comes the concept phase, the real creative
part of the process, where ideas, opportunities and innovative concepts are born.
Paolo Trevisan, Chief Designer at Pininfarina Extra
explains: “ Every project starts with a 3D model in
order to understand feasibility as well as technical
limits or constraints that come from the customer.
It is in this phase that solidThinking comes into
play. “In this early phase of the project”, says
Francesco Lovo, Research and Development
Director, “it is quite fundamental to be able to
modify quickly and effectively the original shape that you have been generating and tune the
details and functionality of the object.”
“solidThinking is a beautiful product. It allows
us to explore in real time possible shapes for the object" adds Piero Pifferim Designer.
“The morphogenesis technology coming with
solidThinking Inspired is another interesting
tool that we can use for developing new ideas
– a new way of generating design, generating
shapes, generating concepts” Lovo continues.
“This is quite interesting since it helps designers to explore lines and design strategies
differently than the things they usually do.”
The design phase is about defining the idea and
turning it into reality, by means of renderings and
research activities which run alongside the creative work, determining the effective feasibility of the
project. Paolo Trevisan explains: “We use the
3D not only to see the technical issues but to
give the client the final impressions using high
quality photorealistic rendering”.
The engineering is the stage when all the parts
and components of the object are defined, both in
terms of size and technology. The most suitable
materials are selected and the construction of the
product is planned according to its specifications,
the real guidelines of the project.
With prototyping the object goes from virtual to
real. Before entering production,
final checks are carried out by creating models of the right size and
style, aimed at checking out the
aesthetics and ergonomics of the
product, and working, pre-production prototypes are created to
simulate the structural components of the product.
Finally, the communication
strategy for launching the new
object onto the market is determined. For each project, a specific strategy is created from the
product brochure to the advertising campaign to event organization.
The Pininfarina Extra process evidences what
styling means today: not just the external embellishment of a function, rather an aesthetic and
functional solution for collective and individual
needs, representing lasting values and performance.
Pininfarina Extra s.r.l.
Via Nazionale, 30
I - 10020 Cambiano (TO)
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