Innovation in electronic musical instruments
Download the customer story
Korg Italy, a subsidiary of the Japanese Korg
corporation, was established in 1995 to handle
the design and production of electronic musical
instruments and, in particular, of high-end digital
pianos and electronic arranger keyboards.
The decision to locate the Italian facility in Osimo
was prompted by the area’s tradition in the manufacture of electronic musical instruments such as
the famous console organ, a forerunner of today’s
“Korg Italy operates independently under the Korg
brand name, with its own dedicated Research and
Development department that handles not just
the electronic and musical part, but also all other
aspects of product design, including the mechanics,
hardware, industrial design and everything else
that goes into a new product,” says Jürgen Schmitz, co-founder and R&D manager.
Designing objects with internal mechanisms
Korg produces objects that have an internal
mechanism. Often, the engineers will require
alterations to the industrial design if, for example, they discover that an electrical component is
of a different size than that originally envisaged.
Making changes to the design at an advanced
stage in the product development cycle can incur considerable costs.
“Once an initial design has been finalized, we
often have to repeatedly modify it to accommodate
changes to internal components, such as a printed
circuit board that is larger than anticipated, and so
on,” explains Head of Design Paolo Capeci. “When
this happens, we cannot afford to dismantle the entire original design."
“For those of us who make objects containing
mechanisms, the Construction History feature of
solidThinking is invaluable”, continues Capeci.
“solidThinking allows us to manage the frequent
design modifications that occur during the product
development process. In this way, we maintain full
control over the project through all its stages, from
concept development to the construction of the mold."
“Thanks to solidThinking, Korg Italy has achieved
a substantial increase in the design department
productivity and the possibility to evaluate
“Not just the musical instruments, but also the cases
and packaging are developed with sollidThinking
Quality and Style
“Even more important than having improved our
productivity, is the improvement in quality that we
have achieved. Today we exhibit our products at
the Salone del Mobile in Milan: from simple musical instruments, they have become design objects
that are pleasing and stimulating even to nonmusicians.”
Korg is reinventing the universe of digital instruments by creating objects that can fit stylishly into a living space.
Today, Korg is no longer viewed just as a maker of
musical instruments, but also as a creator of innovatively designed objects.
Korg Italy s.p.a.
Via Cagiata 85
I - 60027 Osimo (AN)
© solidThinking, Inc. All Rights Reserved.
All other trademarks are properties
of their respective owners.